National Rock Review launched in September of 2013. The idea was to cover music of all types across the world, to bring last night's show to your computer screen so you can remember the great time you had or check out the show that you missed. We discovered National Rock Review at last year's Dirt Fest. Despite being newer to the game, they already had their own stage at the event. Since last August I have been following what they have been up to, they have great coverage of national acts and they even through in a solid local every once in awhile. They also take a lot of great photos, which I really enjoy looking through.
They have decided to expand their brand and will be hosting the first of many Michigan showcases on Friday, March 13th at The Token Lounge in Westland, Michigan. The night will feature music by Reign Music, A.S.S. Metal Band World, The Kung Fu Lovers and Sons Of Sabotage. They will also be giving away gift certificates from Lucky Monkey Tattoo, tickets to upcoming shows at The Token Lounge, swag from Hard Edge Radio, tickets to the Michigan Pinball Expo, and National Rock Review clothing! They are charging $10 to get in, doors are at 8 p.m. and all ages are welcome (under 18 must have a parent with them to attend). They will also be handing out pork sliders to anyone who is hungry until they run out!
We had a chance to interview the website's founder Mick Mcdonald and we got a pair of tickets to give away to the show. Check out what he has to say and email your full name to hipindetroit@gmail.com to enter to win. We will email the winner back the day before the show with details on how to claim their ticket and pick up a NRR t-shirt!
HID- What made you start National Rock Review? When did the website officially launch and what was the idea behind it?
Mick- "I got my start covering a few shows for Kirk at MOTORCITYBLOG.net and found that I enjoyed doing it. After a year or so with MCB, Kirk suggested I start my own site due to the passion and energy I had exhibited working with his site. I knew that I wanted to do something on a bigger scale that would be built from the ground up, similar to how Alternative Press got its start.
They have decided to expand their brand and will be hosting the first of many Michigan showcases on Friday, March 13th at The Token Lounge in Westland, Michigan. The night will feature music by Reign Music, A.S.S. Metal Band World, The Kung Fu Lovers and Sons Of Sabotage. They will also be giving away gift certificates from Lucky Monkey Tattoo, tickets to upcoming shows at The Token Lounge, swag from Hard Edge Radio, tickets to the Michigan Pinball Expo, and National Rock Review clothing! They are charging $10 to get in, doors are at 8 p.m. and all ages are welcome (under 18 must have a parent with them to attend). They will also be handing out pork sliders to anyone who is hungry until they run out!
We had a chance to interview the website's founder Mick Mcdonald and we got a pair of tickets to give away to the show. Check out what he has to say and email your full name to hipindetroit@gmail.com to enter to win. We will email the winner back the day before the show with details on how to claim their ticket and pick up a NRR t-shirt!
HID- What made you start National Rock Review? When did the website officially launch and what was the idea behind it?
Mick- "I got my start covering a few shows for Kirk at MOTORCITYBLOG.net and found that I enjoyed doing it. After a year or so with MCB, Kirk suggested I start my own site due to the passion and energy I had exhibited working with his site. I knew that I wanted to do something on a bigger scale that would be built from the ground up, similar to how Alternative Press got its start.
In September 2013, I was
driving down the road when National Rock Review came to mind and I knew
that was it. It sounded professional and fit the mold for what I had in
mind. I pulled over on the side of the road, saw the domain available
and purchased it on my phone. The site officially launched on September
10th, 2013. Our first show was Dio Disciples in Mount Pleasant, MI.
Since then we’ve published over 1,200 articles to date."
HID- How many people work for National Rock Review?
Mick- "Our current staff is just over seventy people around the world. We have
photographers in almost every major concert market in the US, plus
parts of Canada and the UK. This includes a team of editors who edit,
proofread and publish the articles. In the middle of 2014, a
former co-worker and friend of mine Dave Ball came on as a partner and
we formed NRR Media LLC. This is our parent company that now manages
NRR, along with National Country Review and National Blues Review. These
sites are starting to hit their stride just as NRR has."
HID- You cover shows all across the U.S and internationally, how do you pull this off?
Mick- "It comes down to the amazing team of talent who bust their asses for
the love and passion of music. I try and keep everyone on the team happy
by getting them credentials for the artists they love and want to
cover. It’s a win for all involved and has led to a lot of recognition
for photographers and writers in the industry."
HID- What inspires you to cover one show vs. another?
Mick- "As a team, we all pitch in to help determine coverage. We follow the
hottest tours as well as upcoming artists to spread the love around. We
are fortunate to have a team of people whose interests span the spectrum
of music. Everyone’s input is valuable to us. We have a
private forum where we discuss upcoming coverage as a team to determine
the best markets to cover for any given artist. Some team members like
to focus on the hardcore punk shows in their market, others like to
focus on death metal. Others will just cover anything because they love
concert photography. Some will cover a show if I ask so we can have the
coverage even if they don’t like the artist. "
HID- What makes NRR different from other websites that cover music?
Mick- "Above all, we are professional. Our site is crisp, clean, easy to
navigate, and uncluttered with a shitload of ads. We don’t do opinion
style editorials or gossip columns. Our focus is on delivering excellent
and timely coverage of the artists, to capture the moment of the
performance and document it as best we can through images and words for
our readers to enjoy.
We don’t write about
controversial incidents or the latest scandals. We avoid click bait
style articles in the vein of “OMG! You won’t believe what he did
backstage last night!” style journalism. There are other sites out there
which regurgitate a lot of content like that which doesn't fit with our
mission. We pride ourselves on providing quality content over empty
filler. That has gained our publication much respect from the music
industry and built a solid reputation for what we do because of that
integrity."
HID- You are about to host a Michigan showcase. What bands will be featured on the show case and why did you choose this lineup?
Mick- "First I need to explain the reason for the showcase. The idea of doing
it came about as a way to give back to our local music scene what it has
given to me. I've always encouraged our team to cover some local acts
that are upcoming and deserve national exposure. We have such a vast
talent pool of kick ass music just outside our front door that blows me
away. We worked with the Dalton brothers last year to sponsor a stage at
Dirt Fest which is one of the best mix of national and local music in the country. That inspired me to promote a local music showcase where
the bands can play for an audience under the National Rock Review brand
name. They know they will get national exposure in a show review and
they will hustle to get people to attend. It’s a win-win situation for
all of us.
For this first showcase, I reached
out to several bands I personally know of which I felt would span the
genre of rock music. Reign is an incredible band in the vein of prog
metal bands like Dream Theater, Queensryche or Rush. A.S.S. has Brian
Thomas from Halloween and a lineup of ass kicking musicians who live and
breathe classic metal in the spirit of Judas Priest or King Diamond.
The Kung Fu Lovers have a great vibe with their funk-punk-rock style of
music that doesn't take itself too seriously but is fun as hell to
enjoy, kind of like Scatterbrain or Psychostick. The Sons Of Sabotage
are a fairly new heavy metal band working on their first release and I
wanted to give a younger band a chance to shine.
One thing I
am doing different with this event is that we are not forcing the bands
to pay to play. I want local bands to know that we’re not trying to get
rich off their talent. After all, they are the talent who are busting
their asses after work to practice, learn and perfect their music. They
deserve to get what they pull in and we are making it more than fair
than most to attract talent to this event. We have plans to repeat this
NRR showcase once or twice a month at the Token Lounge and possibly an
east side venue like the Diesel Concert Lounge or The Ritz."
HID- Where do you see NRR a year from now?
Mick- "We’re exploring other business models in the music industry to expand
upon the publishing side. The series of showcases are one step towards
building a promotion arm of the company. Artist publicity services are
another one that makes sense given our extensive reach.
Our
incredible growth rate has been attracting even greater interest from
the music industry as a respected media outlet. We've done a few artist
record premieres with good results that are leading to bigger
opportunities with bigger artists.
We will be working much
closer with Dirt Fest this year including hosting the press lounge and
providing non-stop coverage of the festival. I've always had a vision of
having a presence on a national festival like Rockstar Energy Drink
Mayhem by sponsoring a stage and having a team/booth travel with it.
We have several other plans that I can’t disclose right now but the world will certainly know when they hatch!"
HID- Is there anything else that you want our readers to know?
Mick- "Our success lies with the dedication and sacrifices of our team around
the world. It would be nowhere as successful as it is were it not for
the all-volunteer staff. They spend their money on gas, parking,
sometimes even buy their own tickets when we can’t secure them. They
spend time away from their family, stay up late at night forgoing sleep
to edit pics and even take vacation days to cover shows. They are the
gears that grind it, the fuel to the fire that is National Rock Review.
They are the “NRR Machine” and I am truly humbled and honored to have
such a great team to work with."
~S
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